Hardware merchandising September-December 1919 . over the larger one because itcan be carried out in the windows andinterior of the store very quickly on ac-count of so few cards being required. Are Very Attractive The examples of small cards il-lustrated on this page are exceptionallygood ones. They are very attractive indesign and the colorings are of fall hues. Both designs are of a conventional or-der and are illustrative of Fall shades used are red, orange, lightbrown, blue and white, all in opaquecolors. These are only a few of thecombinations that may be used to pro-duce eff
Hardware merchandising September-December 1919 . over the larger one because itcan be carried out in the windows andinterior of the store very quickly on ac-count of so few cards being required. Are Very Attractive The examples of small cards il-lustrated on this page are exceptionallygood ones. They are very attractive indesign and the colorings are of fall hues. Both designs are of a conventional or-der and are illustrative of Fall shades used are red, orange, lightbrown, blue and white, all in opaquecolors. These are only a few of thecombinations that may be used to pro-duce effective results. The colors may be changed around sothat you get a variety of effects, butstill have the same design. If many cards of one design are de-sired, make an outline drawing in pencilon a piece of tough paper first. Thismay be used with the aid of tracing pa-per to draw as many as desired veryquickly. The placing of the opaque colors is asimple matter after the layout is mark-ed out. Try these designs for your Fall storeand show The ratepayers of New Westminster,, carried a by-law bonusing theCanada Western Cordage Co. The firmis capitalized at $300,000, and work willbe commenced very shortly on a newplant to cost $80,000. ^urVifeAvfould Enjoy Using One of TheseElectric Irons ^ September 27, 1919 35 Hot Shot for the Advertising Slacker An Important Summary of the Situation as It Exists in Many Places To-day With Sug-gestions as to What Can be Done to Overcome the TroublesMany Merchants Bring on Themselves AS a representative of the Mac-Lean Publishing Company thewriter has just completed a tourof Western Canada, which has ^^ taken him to upwards of 100towns in Manitoba, Saskatche-wan and Alberta. He has call-ed on most of the businesshouses in these towns, and inevery case the publisher of thelocal newspaper. The questionof advertising has been discuss-ed with both merchants andpublishers from every critical survey has been madeof the display announ
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