. Electric railway journal . ng through the downtown dis-trict. Following the display of the map in the mainoffices, it is planned to place it in a store window inthe main part of the city. A Campaign of Instruction THE Pine Bluff (Ark.) Company recently undertooka campaign to give the public more informationabout the utilities. A method was employed similar tothat effectively used in the Doherty thrift series was made up of fourteen articles, which ap-peared at more or less regular intervals in the local news-paper. The aim of this publicity was merely to get thepeople thinking a
. Electric railway journal . ng through the downtown dis-trict. Following the display of the map in the mainoffices, it is planned to place it in a store window inthe main part of the city. A Campaign of Instruction THE Pine Bluff (Ark.) Company recently undertooka campaign to give the public more informationabout the utilities. A method was employed similar tothat effectively used in the Doherty thrift series was made up of fourteen articles, which ap-peared at more or less regular intervals in the local news-paper. The aim of this publicity was merely to get thepeople thinking about the utilities. The first one told howdependent a community is upon the existence of the utili-ties and their efficient operation. The second said thatthe communitys biggest single investment is in itsutilities and that in Arkansas they pay more than one-fifth of all the state taxes. In another the fact was ILLUMINATED KEY MAP AND CHART SHOWING THE GROWTH OF SAFETY CAR SERVICE 816 Electric Railway Journal Vol. 57, No. 18. It Happened In a Moment! A Life ol Regret for aSecondB Carelessness! The Pine BluffCompany Servants of thePeople! or nreliKlil the trvanU in (he tiume. Tlipythe b4th lub. run errands, call miiuitys bcaullHcation. To iixluilry they are. a siknt pjThey arc simply dvparlmenli uF a rved with the same product anmc scale. EIrcIricily of equalnd price is delivered to the marcotiaee; all farea look alike to Eal Rico Cotlott The Pine Bluff Isc El«lrkil> Otm|,iiii> AT LEFT, AN ADVERTISEMENT IMPRESSING THE RESULTOF CARELESSNESS. AT RIGHT, THE FIRST ARTICLEOF THE SERIES GIVING INFORMATIONABOUT THE UTILITIES brought out that every community is known and judgedby its utilities; that where the service of utilities is notefficient, experience warrants the deduction that someinfluence is at work which threatens the desirability ofthat community as a place of residence and occupation,making it a good place in which not to invest money—agood place t
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