Cinema News and Property Gazette (1912) . Unfailing Attraction. But it is as a means of advertising the cinematographtheatre and popularising its entertainments that we arespecially concerned, and as such its value cannot well beexaggerated. Moving pictures are always an attraction,and it is easy to see how effective an advertisement sucha device as Thomsons Moving Picture Poster would bewhen placed in a prominent position outside a cinemato-graph theatre. To throw one of the star films upon theminiature screen at intervals during the evening wouldbe an absolutely unfailing means of attracting
Cinema News and Property Gazette (1912) . Unfailing Attraction. But it is as a means of advertising the cinematographtheatre and popularising its entertainments that we arespecially concerned, and as such its value cannot well beexaggerated. Moving pictures are always an attraction,and it is easy to see how effective an advertisement sucha device as Thomsons Moving Picture Poster would bewhen placed in a prominent position outside a cinemato-graph theatre. To throw one of the star films upon theminiature screen at intervals during the evening wouldbe an absolutely unfailing means of attracting the atten-tion of the crowd and gettingthe people inside. We understand that it is Mr. Thomsons intention toarrange for a practical demonstration of his clever anduseful advertising device at a well-known Londoncinematograph theatre in the near future, and westrongly advise every manager desirous of ensuring agood attendance at his picture theatre during thesummer months to make a point of seeing it at workand secure it for his own June, 1912. THE CINEMA. THE FILM RENTING EXPERTS. FILMS LIMITED. Head Office: 18 & 20 MANCHESTER STREET, LIVERPOOL. A. T. WRIGHT, Managing : Telephone 6782 Films, Liverpool. 23 CECIL COURT, ¥ _f\lWr\_r%lW \«/ f* Telephone 5783 Central. CHARING CROSS ROAD, L*\Jl 1 mJKJL1 a WaVa Telegrams Filmitted, London. MIDLAND CHAMBERS, NFWPA^TIp1 HIM TYMF Telephone32021 Central. 17 WESTGATE ROAD, llH VY V/VlJ I LiEiV/ll~ I I 11 El* Telegrams Animated, Newcastle-on Tyne. 8 WYNDHAM ARCADE, _P ADIMPP Telephone 3440 Cardiff. ST. MARYS STREET, V/MKlyir T a Telegrams sAnimated, Cardiff. 35 HIGH STREET, f^fT I IT A ^HP Telephone 3107. Telegrams Films, Belfast. 16 DOLIER STREET, \3 \J JDlwH 1 a Telegrams Films, Dublin. The PREMIER and EUREKA FILM SERVICE are par excellence. Provincial Agents by appointment for the E R N E M A N N IMPERATOR. 10 THE CINEMA. June, 1912. MEN OF THE MOMENT IN THE CINEMATOGRAPH WORLD. ? No. V.—Mr.
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Keywords: ., bookcentury1900, bookdecade191, bookpublisherlondon, bookyear1912
