. Better fruit. Fruit-culture. $1150 F. o. b. Racine For Mitchell Junior—120-inch Wheel base. $1460 F. o. b. Racine For 7-Pass. Mitchell-127-inch Wheelbase l|iilMIWIiil!!i!lllllllllll!lllllliy^^ Now Also An $1150 Model With Nearly All the Mitchell Extras A Double Output to Meet a New Demand Thousands of men have wanted a car with all the Mitchell extra features. But they did not want a car so big and impressive. They did not want a T-passenger car. We have built for them the Mitchell Junior—a Mitchell Six in little smaller size. Its 40 horsepower is ample for five passengers. Its 120-inch whee
. Better fruit. Fruit-culture. $1150 F. o. b. Racine For Mitchell Junior—120-inch Wheel base. $1460 F. o. b. Racine For 7-Pass. Mitchell-127-inch Wheelbase l|iilMIWIiil!!i!lllllllllll!lllllliy^^ Now Also An $1150 Model With Nearly All the Mitchell Extras A Double Output to Meet a New Demand Thousands of men have wanted a car with all the Mitchell extra features. But they did not want a car so big and impressive. They did not want a T-passenger car. We have built for them the Mitchell Junior—a Mitchell Six in little smaller size. Its 40 horsepower is ample for five passengers. Its 120-inch wheel- base gives plenty of room for five— more than most makers give. The $1150 price gives all of the saving to the man who doesn't want extra power and size. Last year we sent out thousands of these cars before announcing this new model. And Mitchell Junior has proved itself as perfect as the larger Mitchell. So we have more than doubled our fac- tory capacity, to build as Mitchell Juniors as we build of the 7-passenger Mitchells. Hundreds of Extras Both of the Mitchells embody hun- dreds of extras, paid for by factory savings. They give you at least 20 per cent extra value over other cars in their class. All because John W. Bate, the great efficiency expert, has cut our fae- toi-y costs in two. There are 31 extra features—things which other cars omit. On this year's output these extras alone will cost us about $4,000,000. There is much added luxury. We have added 24 per cent to the cost of finish, upholstery and trimming. That is all paid for by savings made this year in our new body plant. And there is now 100 per cent over- strength in every vital part. That is, every part is twice as strong as need be. The evidence is that this double strength makes the Mitchell a lifetime car. Twice as Strong The Mitchell standard for many years has been 50 per cent over-strength. Under that standard Mitchell cars have proved marvels of endurance. Two Mitchells that we know o
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