Hardware merchandising September-December 1919 . -quisite pattern. He examined several ofthem microscopically, certain there must beflaws in each one, since he was selling themin his own store at seventy-five cents buyer had simply shown the makershow to reduce costs by making thousandswhere formerly they had made only hun-dreds. Mr. Woolworth used to go to Europe anddo a great deal of buying. On one trip hetook with him a penknife which had takenhis fancy, and which was made by a Germanmanufacturer from whom he had boughtcheaper goods. He asked the manufacturerhow much it cost him to


Hardware merchandising September-December 1919 . -quisite pattern. He examined several ofthem microscopically, certain there must beflaws in each one, since he was selling themin his own store at seventy-five cents buyer had simply shown the makershow to reduce costs by making thousandswhere formerly they had made only hun-dreds. Mr. Woolworth used to go to Europe anddo a great deal of buying. On one trip hetook with him a penknife which had takenhis fancy, and which was made by a Germanmanufacturer from whom he had boughtcheaper goods. He asked the manufacturerhow much it cost him to make it. Thefigure was several times ten cents. If Igive you a very large order, at what pricewould you let me have it? Sixteen cents,replied the maker. If I gave you an ordersufficient to keep your whole factory goingnight and day for a whole year, whats yourbottom figure? The manufacturer did alot of figuring, then replied, Eight , said Mr. Woolworth. Continued on page 84 November 1, 1919 HARDWARE AND METAL—Advertising Section 81. Varnish Troubles When varnish goes wrong the dealer who sold itusually gets a share of the blame from the buyer, althoughthis is usually unjust. Dealers who carry Berry Brothers Varnishes,Enamels and Stains do not have varnish troubles. Theuniform dependability of all Berry products makestheir sale safe and easy, and the great demand for them isalways growing greater. Partial List of Distributors ofBerry Brothers Products Hunter-Henderson Paint Co., Ltd., Vancouver, , Vallance Hardware Co., Ltd., Nelson, A. GilHs Co. - _ _ HAa1 n * Marks, Clavett, Dobie Co., Ltd., Port Arthur, , Ltd. - - - Colhngwood, Ont. Sanderson Pearcy & Co., Ltd. - Toronto^ Ont Townsend Paint Mfg. Co. 4. M. Bell & Co., Ltd. - Halifax, Lariviere, Inc. - - - Montreal, Que. L. H. Gaudry & Co. - - Quebec, Wood, Vallance, Ltd. - Winnipeg, , Vallance & Adams, Ltd., Calgary, Alta. Revillon Wholesale, Ltd. - Edmonton,


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