. Cranberries; : the national cranberry magazine. Cranberries. LEFT TO RIGHT: John D. Walsh, COOP REORGANIZES MARKETING DEP'T Ocean Spray Cranberries has reorganized its marketing group into a new Business Operations Department that has responsibility for the financial goals of each of the company's products. George H. Kilpatrick, senior vice president-marketing, says that the reorganization adds profit/loss responsibility to the traditional advertising and promotional roles of product management. "This consoUdation is designed to facilitate management of our corporate objectives for the
. Cranberries; : the national cranberry magazine. Cranberries. LEFT TO RIGHT: John D. Walsh, COOP REORGANIZES MARKETING DEP'T Ocean Spray Cranberries has reorganized its marketing group into a new Business Operations Department that has responsibility for the financial goals of each of the company's products. George H. Kilpatrick, senior vice president-marketing, says that the reorganization adds profit/loss responsibility to the traditional advertising and promotional roles of product management. "This consoUdation is designed to facilitate management of our corporate objectives for the 1980's," he says. John D. Walsh, formerly director of marketing-domestic, heads up the new department as general manager- business operations, reporting to Kilpatrick. Walsh has held a variety of positions in marketing and corporate planning and development since joining Ocean Spray from the General Foods Corp. in 1970. He is a graduate of Providence College and holds a master's degree in industrial administration from Yale. Reporting to Walsh are two division business managers: Tina E. Freeman, who is responsible for Ocean Spray's citrus, frozen and chilled products, and John W. Meier, who is responsible for all the company's cranberry products. Both of the division business managers oversee several business unit managers who have direct responsibility for specific 12 Tina E. Freeman and John W. Meier. products. Before her promotion. Freeman served as senior product manager- cranberry drinks. She joined Ocean Spray in 1978 as associate product manager, blended cranberry drinks. Freeman previously worked as manager of product research and development for the Shawmut Bank of Boston and as a research analyst for Housing Innovations Inc. and the Boston Redevelopment Authority. She is a graduate of Mount Holyoke College and holds an MBA from Suffolk University. Meier was promoted to division business manager from his former position as group product manager in charge of cranbe
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