Hikifuda are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper. While hikifuda began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.

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Size: 5500px × 3740px
Photo credit: © Pictures From History / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: 1900, advert, advertisement, advertising, alcohol, art, arts, asia, asian, commerce, era, hikifuda, japan, japanese, meiji, period, poster, propaganda, shop, trade, wine