The principles of advertising arrangement . IV. CONVENTIONAL TREATMENTOF DECORATION UNITS FROMNATURE, IN STRAIGHT LINES. copying, the the traditional tion. That ishistoric grab Art expression. to-grown so fast that expressionin our lives ismostly com-mercial, and ischiefly shownin buildings, inthe develop-ment of elec-t r i c i ty andsteam, in archi-tecture, in thetelephone andthe telegraph,in matters oftransportation,in afifairs of thehome, and allthese necessarythings. In theexpression offiner things weare behindmany othercountries. In Germanyand Austria,there is a dis-tinctly new sys-tem of
The principles of advertising arrangement . IV. CONVENTIONAL TREATMENTOF DECORATION UNITS FROMNATURE, IN STRAIGHT LINES. copying, the the traditional tion. That ishistoric grab Art expression. to-grown so fast that expressionin our lives ismostly com-mercial, and ischiefly shownin buildings, inthe develop-ment of elec-t r i c i ty andsteam, in archi-tecture, in thetelephone andthe telegraph,in matters oftransportation,in afifairs of thehome, and allthese necessarythings. In theexpression offiner things weare behindmany othercountries. In Germanyand Austria,there is a dis-tinctly new sys-tem of orna-ment—you callit the blocksystem I think,—consisting ofsquare andblock construc-Austrian New BUBc80 iPuimiT r IDS^C IBBIEK BDBt DDBC: ima An oblong andtwo squares,for instance, isgiven, and theysay to pupilsConstruct outof these a bor-der for a pagetwelve by sev-en, or Con-struct a borderfor a mantel-piece or,Make a sten-cil to go alonga staircase,etc. Austriamakes fromsuch thingseverythingfrom advertis-ing borders towoven materi-
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912
