Chocolat Ideal – Art Nouveau by Alphonse Mucha. 1897. Digitally enhanced. Advertisement created for the Compagnie Française des Chocolats des Thés.
Cocoa had been used therapeutically in Europe since the eighteenth century and was introduced to France by Anne of Austria. At this time, Pelletier pharmacists, well known as the inventor of quinine, also marketed chocolate. The next generation, Eugène and Auguste Pelletier, started the Compagnie Française des Chocolats et des Thés in 1853. They inherited the procedures invented by them and were able to sell powdered chocolate under the brand name of Chocolat Ideal. The artwork for the advertisement was commissioned in 1897, and is a popular collectors' item even today.
Size: 2593px × 3595px
Photo credit: © JJs / Alamy / Afripics
License: Licensed
Model Released: No
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