Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association . rominent in thefield to which it caters. Here we have a contrast (No. 3) in the picture of a publicationwhich uses an artists design of the title of the publication with adecorative border and the remainder in typographic display. Theother uses a photograph illustrating a department of activity ofthe field to which the journal caters. This appeals to me as beingan admirable thing to do. Both designs are to be commended. IN INDUSTRIAL JOURNALIS^
Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association . rominent in thefield to which it caters. Here we have a contrast (No. 3) in the picture of a publicationwhich uses an artists design of the title of the publication with adecorative border and the remainder in typographic display. Theother uses a photograph illustrating a department of activity ofthe field to which the journal caters. This appeals to me as beingan admirable thing to do. Both designs are to be commended. IN INDUSTRIAL JOURNALIS^I 119 On the American Printer we change the cover monthly,using from two to four colors, with a change of style and textureof the cover paper used. The four designs (No. 4) show themethod of treatment afforded by the title. On one you will notewe have used something illustrative of the word * American —the eagle, emblematic bird of freedom; on another a designtypifying the month; another illustrating something relat-ing to the printer; on a fourth a design which is purely deco-rative. For this (No. 5) and the other pictures showing typographic. (No. 3)—Two good cover pages. design as it ought to be. which immediately follow, I am forced togo to the magazines. The principal reason the magazines showbetter typographical results is that they do not, as do mosttrade papers, depend upon their own judgment in making de-cisions as to typographic construction. The magazine editorsput the work into the hands of printer-experts just as they wouldput the designing of a house in the hands of an architect, or theconstruction of a bridge into those of an engineer. The Century Company, when it came to the point of puttingits magazine into new form, employed Will Bradley to do thework. We see here illustrated side by side the results he are good. Mr. Bradleys design is somewhat less conven-tional than its predecessor and a little more up-to-date. If youread the Century you wi
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectjournal, bookyear1915
