. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . Quality Q^^ pROMPTNeSS ^ The — Avenue Floral Co. 3442 AVENUE There is no doubt in the minds of progressive floriststhat the biggest step forward which has been taken sofar, was the decision of the S. A. F. to send a sum of$50,000 per year in nation wide advertising of flowersand plants. The needs for such a campaign were never questioned,and the benefits to be derived were never doubted. Tothose who were responsible for carrying through thisplan, due credit
. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . Quality Q^^ pROMPTNeSS ^ The — Avenue Floral Co. 3442 AVENUE There is no doubt in the minds of progressive floriststhat the biggest step forward which has been taken sofar, was the decision of the S. A. F. to send a sum of$50,000 per year in nation wide advertising of flowersand plants. The needs for such a campaign were never questioned,and the benefits to be derived were never doubted. Tothose who were responsible for carrying through thisplan, due credit must be given. They waited imtil theycould perfect details which would assure the members ofa campaign which would bring results in equal measureto all; a campaign that would tend to create new busi-ness and a better understanding on the part of thepublic of our facilities and possibilities. Florists have already got a taste of the good that. TOMS » 38 0** LOUISIANA AND MISSISSIPPI ORDERS TAKGM CARE OP National Trade Paper I November 24, 1917. The Florists Exchange 1117 Directory of Reliable Retail Houses •
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