. Florists' review [microform]. Floriculture. MafCBoHa Wrentlis as low as -z* • Cat Flowera, C«niatIonfiM> Tt'ohi^m, 9'<ltv^t iPens, Etc. Flowers Shipped Anyrvhere 9. jUI. ^Ibtectt Ft-ORIJST '811 Prospect-aw O'Brien Bids. JBoth Phones Where Price it Feattire^. provide, but it is to be hoped that no florist will push such articles; instead, he should supply them only when called for and when given any latitude should trim his wreaths with the natural arti- cle. It will be found not diflBcult to lead the public away from metal and wax designs, or cloth flowers, for what sentiment is t


. Florists' review [microform]. Floriculture. MafCBoHa Wrentlis as low as -z* • Cat Flowera, C«niatIonfiM> Tt'ohi^m, 9'<ltv^t iPens, Etc. Flowers Shipped Anyrvhere 9. jUI. ^Ibtectt Ft-ORIJST '811 Prospect-aw O'Brien Bids. JBoth Phones Where Price it Feattire^. provide, but it is to be hoped that no florist will push such articles; instead, he should supply them only when called for and when given any latitude should trim his wreaths with the natural arti- cle. It will be found not diflBcult to lead the public away from metal and wax designs, or cloth flowers, for what sentiment is there in the use of fac- tory-made flowers? The sentiment of Memorial day is lost where natural flowers are not used. WHAT ADVERTISING DOES. The Retailers' Best Aid. Of course you have noted that the retail florists who appear to be mak- ing the most progress are the ones who use the most printers' ink! Fact, isn't it? Well, here's just one little hint, gathered from the experience of the advertising florists, that's convertible into real money next week: As surely as it pays to advertise all the time, it pays best to boost your business at the seasons of special demand. It reminds one of the old saw about making hay while the sun shines, the modern version of which is "Push along while the going's ; Now comes Memorial day. The demand is there. • So is the stock. "? . • To get them together in the store, use the newspaper. Tell the people there is something better than a bunch of snowballs when May 30 comes around. Feature Cemetery Wreaths. The retailers who have had the best success in advertising have featured wreaths for Memorial day. In the times in which, unfortunately, a good many florists still live, the 50-cent bou- quet was the best seller for Memorial day. Now it is the wreath. People do not want loose cut flowers to put on a grave. Neither do they want a bouquet, for that calls, also, for a vase. The wreath just fills the bill. Adver- tise i


Size: 1408px × 1776px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: ., bookcontributoruniver, bookleafnumber32, booksubjectfloriculture