. The Saturday evening post. t a brandwhich he called The .275. The searchersafter kick flocked to that brand. Lookit,they said; heres a guy whats brewinstuff with somethin to it. See the Thats what we used toget. , , In vain his competitors protested thatbeer of .275 per cent alcoholic content wasweaker than any other near beer. In vainthey pointed out that the decimal pointwas in the wrong place, that it was .275instead of Decimal points apparently meant noth-ing in the beerless lives of the great publicand the brewer prospered. His label hadthe right figures in
. The Saturday evening post. t a brandwhich he called The .275. The searchersafter kick flocked to that brand. Lookit,they said; heres a guy whats brewinstuff with somethin to it. See the Thats what we used toget. , , In vain his competitors protested thatbeer of .275 per cent alcoholic content wasweaker than any other near beer. In vainthey pointed out that the decimal pointwas in the wrong place, that it was .275instead of Decimal points apparently meant noth-ing in the beerless lives of the great publicand the brewer prospered. His label hadthe right figures in it—a two, a seven anda five—and where did they get that stuffabout decimal points, anyhow, and wotfell was a decimal point? Canvassing the situation from coast tocoast, not the least interesting developmentof prohibition is the California develop-ment. The vineyard interests of. Californiawould be ruined by the repeal of the Vol-stead Law. For years we heard the loud (Continued on Page SS) THE SATU RDM Y EVENING POST 53. SHES are so taken forgranted that perhapswe dont see them in theirtrue light—as fuel paid forby weight, but unusable. -Si Yon bought your heat by the ton Did it deliver 100%? WARM AIR
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