. Electric railway journal . rty it frequentlyhappens that a rapid transit improvement adds no valueand sometimes even impairs value. Attractive Car Posters for Selling Ridesand Emphasizing Safety DURING this summer the Chicago Surface Lineshas utilized some unusually attractive three ormore color car posters for calling attention in an invit-ing way to places of interest and. events as a means ofinducing car riding. Two of these posters were repro-duced in the Electric Railway Journal for July 9,1921, page 62, and two more are presented herewith,as well as a third having safety first as its t
. Electric railway journal . rty it frequentlyhappens that a rapid transit improvement adds no valueand sometimes even impairs value. Attractive Car Posters for Selling Ridesand Emphasizing Safety DURING this summer the Chicago Surface Lineshas utilized some unusually attractive three ormore color car posters for calling attention in an invit-ing way to places of interest and. events as a means ofinducing car riding. Two of these posters were repro-duced in the Electric Railway Journal for July 9,1921, page 62, and two more are presented herewith,as well as a third having safety first as its how many fares were secured as the result ofthe appeal of these attractive car cards is a matterof speculation, as there is no way to determine. Butwhen one stops to think that approximately 3,000,000people a day use the surface cars and are almost certainto see the poster, occupying as it does the prominentposition in the front and rear bulkheads of every cardirectly in front of the aisle, the value of this adver-. on Chicagos $5,000,000 Municipal Pier Swept by Cool BreezesJULY 30. to AUG. 14?
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Keywords: ., bookcentury1900, bookdecade1900, bookpublishernewyorkmcgrawhillp
