. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 433. LILIES FOR EASTER. Cold Storage I-9 Giganteums Read\ and Cutting. Photo Taken March 13. business can be brought to the atten- tion of customei-s, and a selected list of likely buyers, with more profit, than at this season. This can be just a cordial invitation to visit the store in its gala attire, can be called "our annual spring exhibition of Easter ; or may take the form of a special list of all the plants in sea- son, with or without prices. News- paper adverti
. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 433. LILIES FOR EASTER. Cold Storage I-9 Giganteums Read\ and Cutting. Photo Taken March 13. business can be brought to the atten- tion of customei-s, and a selected list of likely buyers, with more profit, than at this season. This can be just a cordial invitation to visit the store in its gala attire, can be called "our annual spring exhibition of Easter ; or may take the form of a special list of all the plants in sea- son, with or without prices. News- paper advertisements, calling attention to the display and special mention of a combination basket, choice hy- drangea, or an Easter corsage at a price, are quite sure to bring the busi- ness. All advertising matter should be short and snappy, with a high light de- scribing novelty or price feature, with an illustration if possible, something that catches the eye and is read almost at a glance. The announcements should be all out before Palm Sunday, and the advertisements several days previous, a,nd strong the early days of Easter week. Plan to decorate the front of the store. As a publicity feature, there is no one thing that will be more effective A well planned decoration is like a great sign "Buy your ilowers ; No other store in the block in other lines, will be featured in this way, so that from the moment it comes into sight, the attention of everyone who ?passes is attracted, and a favorable im- pression made. Place mossed boards, filled laurel or hemlock and white and purple immortelle bunches, either side of the building, from the pavement up to and over the cornice. The cornice boxes and those on all windows above, should be filled with plants in full flow- er, preferably white and purple hya- cinths, the Easter colors, and plenty of vinca vines. Pavement boxes below the show window with spring bulbous stock, and filled garden vases at the curb, finishes one
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
