London, UK. 15th September 2015. The launch of the Rugby World Cup 2015 as the event takes over the Coca-Cola London Eye, one of the capital's most iconic landmarks, for the duration of the six week tournament hosted in England and Cardiff between September 18 and October 31. 20 teams will compete to win the coveted Webb Ellis cup that has been on a Trophy Tour around the UK for 100 days. Credit: Elsie Kibue / Alamy Live News
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