. Cranberries; : the national cranberry magazine. Cranberries. Co A, Searles Re-elected Head Of Eatmor Annual members' meeting of Eatmor Cranberries, Inc., was held at the company's principal office in Chicago on April 24th, and was followed by a meeting of both the old and new Board of Directors. Lester Haines, Execu- tive Vice Pi-esident and Secretary made a report to the 1955 Board of Directors covering the season's business and Mr. Morris April of April Bros., Bridgeton N. J., made a report on the ha'ndling of processed berries for Eatmor. Mr. April stated that Eatmor was now well establis
. Cranberries; : the national cranberry magazine. Cranberries. Co A, Searles Re-elected Head Of Eatmor Annual members' meeting of Eatmor Cranberries, Inc., was held at the company's principal office in Chicago on April 24th, and was followed by a meeting of both the old and new Board of Directors. Lester Haines, Execu- tive Vice Pi-esident and Secretary made a report to the 1955 Board of Directors covering the season's business and Mr. Morris April of April Bros., Bridgeton N. J., made a report on the ha'ndling of processed berries for Eatmor. Mr. April stated that Eatmor was now well established in the pro- cessing field and with aggressive sales push would continue its progress. A report was also made by Bozell & Jacobs, Eatmor's ad- vertising agency, covering the 1955 campaign. Clarence A. Searles, of Wiscon- sin Rapids, was re-elected Presi- dent at a meeting of the new Board of Directors and Harold S. DeLong of Mather, Wis., 1st Vice President. Theodore H. Budd, Sr., of Pemberton, N. J. and George Briggs of Plymouth, Mass., were also elected Vice Presidents. Mr. Haines was re-elected as Execu- tive Vice President and Secretary, and Miss Edna McKillip was elected treasurer. Messrs. DeLong, Budd and Briggs were elected to seive on the Executive Committee with the President. In addition J. Rogers Brick of Medford, N. J., Charles L. Lewis of Shell Lake, Wis., and Anthony Jonjak of Hayward, Wis. were nominated and elected to serve as dii'ectors for the coming year. Eatmor Sales Up Fresh fruit sales of Eatmor cranberries increased by 39% in 1955 it was reported by General Manager to the Board of Direc- tors at this meeting. In addition to the increased fresh fruit sales, sales of Eatmor cranberry sauce are 5% head of the correspond- ing period of one year ago. In his report to the Directors, and the carbonated beverage Haines estimated that there were in addition to its processing and 457,000 barrels carried over frorrr fresh fruit ; plan on a
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