. Better fruit. Fruit-culture. The Rayo Lamp is a high-grade lamp, sold at a low price. It gives the white, soft, mellow, diffused light, which is easiest on the eye; and you can use your eyes for hours under Rayo light without eye strain, because there is no flicker. The Rayo Lamp may be lighted without removing shade or chimney. You may pay $5, $10, or $20 for lamps other than the Rayo and get more costly decorations, but you cannot get a better light than the low-priced Rayo gives. Dealers Everywhere. If not at yours, write to the nearest agency 'ot the Standard Oil Company (Incorporated' w


. Better fruit. Fruit-culture. The Rayo Lamp is a high-grade lamp, sold at a low price. It gives the white, soft, mellow, diffused light, which is easiest on the eye; and you can use your eyes for hours under Rayo light without eye strain, because there is no flicker. The Rayo Lamp may be lighted without removing shade or chimney. You may pay $5, $10, or $20 for lamps other than the Rayo and get more costly decorations, but you cannot get a better light than the low-priced Rayo gives. Dealers Everywhere. If not at yours, write to the nearest agency 'ot the Standard Oil Company (Incorporated' which hundreds of cars were being sacrificed at auction, and anticipated the results that would surely follow. By means of its sales forces it has reached out into the small markets and the remote districts, which have been comparatively free from demoralized competition, and has effected an extremely wide distribution, possibly the widest that Northwestern apples have ever undergone. The exchange has employed exactly one hundred different markets. It has handled over seven hun- dred carloads. It might have handled many more, but its policy has been "Quality of service first of all—the volume will take care of ; Neither effort nor expense has been spared to obtain for the grower the utmost measure of money returns. The exchange will finish the year with a deficit, but with average net results which it honestly believes will lead the entire Northwest, taking into consideration variety for variety, grade for grade, and time of shipment. Its records are open to every fruit grower. It is operated by fruit growers under a wide-open policy. It stands ready to assist fruit growers to organize their districts where organization are now lacking, and to improve conditions all along the line. The exchange feels grateful to its members for the earnest support which has been accorded it, and especially for the warm words of praise which have come to it unso- licited from s


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