. Hardware merchandising March-June 1919. This illustrates how one Montreal fi^m, Lariviere Inc., link up their window displays of paints, varnishing and brushes. Thisis a splendid display recently used in the campaign to increase sales and was a factor in stimulating interest in the variousproducts shown. Apart from the splendid arrangement of the various paints and varnishes, there us a good showing ofbrushes which links up the two lines. A good use ii made of window cut-outs, color cards and paddles, the entire arrange-ment is one that gets the eye of the passer-by. June 21, 1919 HARDWARE A


. Hardware merchandising March-June 1919. This illustrates how one Montreal fi^m, Lariviere Inc., link up their window displays of paints, varnishing and brushes. Thisis a splendid display recently used in the campaign to increase sales and was a factor in stimulating interest in the variousproducts shown. Apart from the splendid arrangement of the various paints and varnishes, there us a good showing ofbrushes which links up the two lines. A good use ii made of window cut-outs, color cards and paddles, the entire arrange-ment is one that gets the eye of the passer-by. June 21, 1919 HARDWARE AND METAL—Advertising Section 101. FOR OVER SIXTY YEARS the predominating prin-ciple that has governed us in all our businessdealings and one that has helped us to win and hold theconfidence of the general public and the trade, hasbeen the policy of Square Dealing. Absolute hon-esty of purpose and good service, backed by goods ofmerit, have combined to place us in the front rank asmanufacturers of high-class brushware. 332 BOECKHTRADE MARK the symbol of quality and dependability is zealously guarded byus, and any product that bears our imprint carries also with it aguarantee of the best workmanship, and the best of material. Satisfactory service—quality—the best, and reasonable prices havecreated the demand for Boeckhs Brushes that dealers should makeuse of to their advantage. Your enquiry regarding our products will receive our immediateand prompt attention. We will bs pleased to supply you with dis-play cards, advertising matter, etc. Write us in connection withyour requirements. THE BOECKH COMPANY, LTD. TORONTO


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