. The Palm of Alpha Tau Omega. vania 05, for-mer professor of marketing at HarvardUniversity, declared at the Special Li-braries Associations twenty-ninth an-nual conference held in New York CityJune 16. Decrying the fact that most businessmen simply do not read books, BrotherCherington told the 500 men and womenrepresenting all sections of the countrywho attended the four-day confer-ence that the growth of specializationand the amazing increase in printedinformation on specific subjects consti-tute a real challenge to the librarian. A statistically minded friend oncetold me that it costs any
. The Palm of Alpha Tau Omega. vania 05, for-mer professor of marketing at HarvardUniversity, declared at the Special Li-braries Associations twenty-ninth an-nual conference held in New York CityJune 16. Decrying the fact that most businessmen simply do not read books, BrotherCherington told the 500 men and womenrepresenting all sections of the countrywho attended the four-day confer-ence that the growth of specializationand the amazing increase in printedinformation on specific subjects consti-tute a real challenge to the librarian. A statistically minded friend oncetold me that it costs any $20,000 execu-tive $60 to read an ordinary-sizedbook, he continued. That is the timecost alone. Whether for this reason, orsome other more human cause, few $20,-000 executives ever do read a worth-while book. Jf somebody can give tli(; Ijusincssman tlic net of some other i)ersonKjudgment or experience he may l)e ableto make use of it, he continued. Hedoes not want a clearing house; he wantsone specific thought, and he wants it. PAUL T. CHERINGTON Declares that business mendont read books boiled to the bone and available in-stantly. This is where the special libra-rian has a chance to do a rescue job. On the same day Brother Cherington,one of Americas outstanding authori-ties on marketing and a partner in thefirm Cherington & Roper, was electedpresident of the Society for the Ad-vancement of Management. George , a member of the A T O Voca-tional Advisory Board and Professor atStevens Institute, was elected directorof the association. DR. HATT RESIGNS POST ASCIVIL ENGINEERING DEAN Resigning his position as head of thePurdue school of civil engineering, K. Hatt, Cornell 95, is nowpursuing independent research in thefield of highway engineering. Dr. Hatthas been connected with the Purduefaculty for more than 30 years and hewas one of the founders of Gamma Omi-cron chapter in 1904. His resignation 304 THE PALM, September, 1937 reduces the chapters representation
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