Canadian grocer July-December 1903 . Step byStep PATERSONS WORCESTERSAUCE has won the reputation that the enormous sale itpossesses. The wise grocer sellsit and profits thereby. ROSE & LAFLAMME,Agents, Montreal. a Sauce that is a seller BrandsAl Sauce a fine tonic and digestive. You handle other sauces no doubt, but for a real Al RapidSeller and, once introduced, will hold your trade, BrandsAl SAUCE has no equal. A post card will bring you a sample and terms, byaddressing I. S. WOTHERSPOON,204 Board of Trade Bldgs, Montreal. SOLE riANUFACTURERS BRAND & CO., Limited, MAYFAIR, LONDON, ENO. Engla
Canadian grocer July-December 1903 . Step byStep PATERSONS WORCESTERSAUCE has won the reputation that the enormous sale itpossesses. The wise grocer sellsit and profits thereby. ROSE & LAFLAMME,Agents, Montreal. a Sauce that is a seller BrandsAl Sauce a fine tonic and digestive. You handle other sauces no doubt, but for a real Al RapidSeller and, once introduced, will hold your trade, BrandsAl SAUCE has no equal. A post card will bring you a sample and terms, byaddressing I. S. WOTHERSPOON,204 Board of Trade Bldgs, Montreal. SOLE riANUFACTURERS BRAND & CO., Limited, MAYFAIR, LONDON, ENO. England leads the world in MALT VINEGARS and Grimbles PURE MALT. B RAN D Vinegar Heads the : LONDON, England Agent—Mr. I. S. WOTHERSPOON, Board of Trade Bldgs. HONTREAL. 53 Canadian Grocer DEPARTMENT OF ADVERTISINGSUGGESTION AND CRITICISM NOTE—Herein are discussed the principles and practice of advertising. Subscribers are invited to send Mr. Lydiatt specimensof their newspapei and other advertising, for the purpose of review in this department. Address care of Department of Advertis-ing, The Canadian (Irocer. Edited by W. ArthurLydiatt, TORONTO. When Your Story is Well Told tKe Goods are Half Sold. IT has been said that we should writean adveitisemietnt just the same aswe would talk to a customer over thecounter—that it is practically the samething. But this is not always the we get a customer to the counterwe already have their attention, and weknow to a certainty that what we aregoing to say will be listened to, andthat if one argument fails to impress wehave the means of bringing other argu-ments to the customers att
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