Getting behind the retail business. . OW we have already touched somewhat upon theways and means for getting the most out of eachvisit of those customers who come to look or have dwelt prominently upon display. Thatsa form of salesmanship which is not very expensive in com-parison with the actual percentage paid salespeople. When we take into consideration the fact that theactual sales expense averages from eight to ten per cent,think of the possible reduction in this percentage by increas-ing sales through automatic display which costs nothing. This applies to practically all lines of
Getting behind the retail business. . OW we have already touched somewhat upon theways and means for getting the most out of eachvisit of those customers who come to look or have dwelt prominently upon display. Thatsa form of salesmanship which is not very expensive in com-parison with the actual percentage paid salespeople. When we take into consideration the fact that theactual sales expense averages from eight to ten per cent,think of the possible reduction in this percentage by increas-ing sales through automatic display which costs nothing. This applies to practically all lines of merchandise—furnishing goods, dry goods, shoes, drugs, jewelry, elec-trical goods, sporting goods, stationery and automobileaccessories. 19. VV 7T^ T/^TI °f these two departments will attract more cus- W J X v^JT tomers, and which will sell more merchandise? The one above will actually drive trade away from the store and into the more progressive store shown below.
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Keywords: ., bookcentury1900, bookdecade1920, booksubjectdivisio, bookyear1922
