Hardware merchandising January-March 1911 . to write it. The store policyshould determine the nature of the cam-paign to be adopted ; that is, it shouldguide the ad. writer in the class ofgoods he is to feature, and in the gen-eral tone of his copy. If he can devisea store slogan to use in each advertise-ment, which will pithily express asalient feature of the store policy, itwill prove of great assistance in mak-ing the store better known to the pub-lic. Hitting Upon a Store Slogan. Going back again to our first remarksupon formulating a store policy the , in laying out his campaign,
Hardware merchandising January-March 1911 . to write it. The store policyshould determine the nature of the cam-paign to be adopted ; that is, it shouldguide the ad. writer in the class ofgoods he is to feature, and in the gen-eral tone of his copy. If he can devisea store slogan to use in each advertise-ment, which will pithily express asalient feature of the store policy, itwill prove of great assistance in mak-ing the store better known to the pub-lic. Hitting Upon a Store Slogan. Going back again to our first remarksupon formulating a store policy the , in laying out his campaign,should take into consideration, the samepoints as did the proprietor when heopened the business. What right has the business to exist ?Sit down and think this question over,and you will soon find yourself in pos-session of hosts of good ideas for anadvertising campaign. It fits any Electric Light Socket and wil* nol blow in and Uc us show you what The Cverson will do. IJAS. S. NEILL & SONS, Ltd. FREDERICTONS BIO HARDWARE] STORE. R. Chestnut & Sons. THE HARDWARE PEOPLE 51 Ads. of Hardwaremen Showing Store Slogans. HARDWARE AND METAL Having made a list of answers to thisquestion, see if you cannot figure outan effective store slogan, from the ar-guments you have gathered. Here are some suggestions, based upondifferent features of store policy whichmay have been brought out in the pro-cess of investigation mentioned stores with a superior location :The Corner Hardware to The Post Market Square Over the stores giving superior service :Where you are Courteously Buyers are Made Store of Obliging Store That Delivers stores of large size :The Big Hardware Double Front stores specializing on cheap lines :The Store for Saving You Can Buy Low Price Hardware stores dealing in quality goods :Home of Reliable
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