. Florists' review [microform]. Floriculture. YOUR HOSTESS, whether reU- Utc or friend, will appreciate a f i(t of Flowera-^it will be the tnieat token of yciir appreciatian. IF YOU ARE TO ENTERTAIN, your ^ueeta will aente it as a com- pliment to them if Floweri adorn the table, and are placed here and there about the boutc. THE FOLKS BACK HOME — Send them a Thaiikijiving Flower Creetinj. Place your order with any florist. He will transmit the order by Telegraph to a reliable Florist in the city or town where the HOME FOLKS LIVE. The flowers can be delivered within a few hours' How Chic
. Florists' review [microform]. Floriculture. YOUR HOSTESS, whether reU- Utc or friend, will appreciate a f i(t of Flowera-^it will be the tnieat token of yciir appreciatian. IF YOU ARE TO ENTERTAIN, your ^ueeta will aente it as a com- pliment to them if Floweri adorn the table, and are placed here and there about the boutc. THE FOLKS BACK HOME — Send them a Thaiikijiving Flower Creetinj. Place your order with any florist. He will transmit the order by Telegraph to a reliable Florist in the city or town where the HOME FOLKS LIVE. The flowers can be delivered within a few hours' How Chicago Florists Did It. tablished and we were just simply an- nouncing our ability to fill innumerable orders better than Jones the Florist, next door. At Mothers' day we must use one kind of ammunition; at Me- morial day, another, and on this oc- casion the conditions require a still different approach. The method of campaign decided upon, there are various agents to further the attack. Some choose newspapers, some direct-mail communication; some prefer the telephone; some select win- dow display; some favor placing ad- vertisements on the movie screens, and others have still other ideas. Individuals as Such. On this occasion, as on most others, the types of advertising are two—in- dividual and cooperative. Both aim to be constructive. A fine example of in- dividual advertising last year was that ^of George Wienhoeber, Chicago. A re- production of one of his advertisements is shown on the following page. It is in the main a constructive type, aiming to develop business for all, rather than an opj>osition - to-the-florist - next - door kind. The keynote of the advertise- ment is shown in these words: "The spiritual side of this great American holiday expresses itself more and more in flowers that are ; Note also how the telegraph delivery idea is emphasized in the final words: "Orders to points outside Chicago are handled through our dispatch serv
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
