. Bell telephone magazine . 1951-52 Great Books from Little Listings Grow 269. These girls process about Spoo orders each day. They edit and check the listing infor-mation and prepare copy for the printer To illustrate how the representa-tives work benefits both the buyerand seller, here is what is covered ina typical interview. The discussionis aimed at getting proper answers totwo basic questions. First, where inthe Yellow Pages will prospectivebuyers look for the seller when inter-ested in the products and services hehandles? Second, once they havefound him, what will they want toknow about
. Bell telephone magazine . 1951-52 Great Books from Little Listings Grow 269. These girls process about Spoo orders each day. They edit and check the listing infor-mation and prepare copy for the printer To illustrate how the representa-tives work benefits both the buyerand seller, here is what is covered ina typical interview. The discussionis aimed at getting proper answers totwo basic questions. First, where inthe Yellow Pages will prospectivebuyers look for the seller when inter-ested in the products and services hehandles? Second, once they havefound him, what will they want toknow about him, and what should hetell them in endeavoring to get theirbusiness? To answer the first question, therepresentative reviews with the busi-ness man each classified headingwhich might have some bearing onthe firms wares. With this ap-proach, an electrical manufacturerwould select such headings as airconditioning units, electrical equip-ment, refrigerators, vacuum cleaners,and washing machines. A heatingcontractor would select air filters,electrical controls, furnaces, gas
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Keywords: ., bookcentury1900, bookdecade1920, bookidbelltelephonemag00vol2930
