American specimen book of type styles : complete catalogue of printing machinery and printing supplies, 1912 . at type designs originated by this Company have capturedthe advertising genius of the country. The many new type facesrecently brought out in related families have an immense potencyin advertising. It has become worth while, necessary, in fact, forthe advertisers to study type-design, and that study has cultivateda demand for printing millions of dollars worth more than couldhave been the case if the American Type Founders Company hadnot reformed typographic design. Its influence has
American specimen book of type styles : complete catalogue of printing machinery and printing supplies, 1912 . at type designs originated by this Company have capturedthe advertising genius of the country. The many new type facesrecently brought out in related families have an immense potencyin advertising. It has become worth while, necessary, in fact, forthe advertisers to study type-design, and that study has cultivateda demand for printing millions of dollars worth more than couldhave been the case if the American Type Founders Company hadnot reformed typographic design. Its influence has been apparentabroad as well as in our own country, and now America, throughits greatest type foundry, is acknowledged leader of typefounder who perfects a successful type-face not only aidshis own business, but helps the business of printers who use thatface. If we examine the pages of our great magazines or the finecatalogues of the present period, we will observe them all using thetype families mentioned above. The printer is wise that uses them Clearface in Practical Display The Swift. The velocity of thismachine surpassesthat of all other cars THE SPEED CONTEST AT ROCHEHOW THE SWIFT EASILY WON TH THANK YOU We appreciate this order, which it is hoped has been filled to your liking and will lead to future business relationship between us HIGH-GRADEADVERTISINGTYPOGRAPHY MINORT PRESS Caxton Building, Boston II1 Epurchase of appropriate ornaments is another jjreat BIH (actor in the best printingotlKcs. To have an assortmentconstantly on hand and plentyfor every emergency is really aneconomic proposition. It goeswithout saying that a gracefuland properly selected ornamentapplied to a job of printing will HART SHINE IS THE BEST SILVER CLEANER Royal Silver of ^^^^^^^Louis XIV
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectprintin, bookyear1912
