. Cranberries; : the national cranberry magazine. Cranberries. M. L Urann Sets Canning Needs as 150,000 bbls. Says That Under Present Cropping Conditions To Maintain Fair Fresh Fruit Market, Not More Than 1,500,000 Cases Need Be Canned. In an interview with your edi- tor, Marcus L. Urann, president of Cranberry Canners, Inc., predicted that under present cropping condi- tions, cranberry growers will never need to can more than an average of 1,500,000 cases of cranberry sauce to maintain fair prices for fresh cranberries. "In years such as 1937," said Mr. Urann, "it might be nece
. Cranberries; : the national cranberry magazine. Cranberries. M. L Urann Sets Canning Needs as 150,000 bbls. Says That Under Present Cropping Conditions To Maintain Fair Fresh Fruit Market, Not More Than 1,500,000 Cases Need Be Canned. In an interview with your edi- tor, Marcus L. Urann, president of Cranberry Canners, Inc., predicted that under present cropping condi- tions, cranberry growers will never need to can more than an average of 1,500,000 cases of cranberry sauce to maintain fair prices for fresh cranberries. "In years such as 1937," said Mr. Urann, "it might be necessary to jump the pack to two or three million cases or freeze a quantity to be used in short crop years, but under average conditions, 1,500,000 cases should be the limit. That means 150,000 barrels of cran- ; The average production for the last ten years, including the tre- mendous 1937 crop, is 622,000 bar- rels. Deducting 150,000 barrels for canning', leaves a balance of 472,000 barrels to be sold fresh, which under normal conditions should sell for $10 a barrel. Mr. Urann pointed out that the purpose of canning is not to set up a separate business, but to make certain the success of the fresh cranberry business by ab- sorbing those berries which either because of quality or quantity would interfere with the fresh market. But the problem does not end with canning alone. Once the ber- ries have been canned, they must also be sold in such a way as not to interfere with fresh berry dis- tribution. Cranberry Canners has been most successful in doing this by making its greatest drives in in- dustrial centers where compara- tively few fresh cranberries are sold. "This division of the country between fresh and canned," Mr. Urann added, "is neither acci- dental nor natural, but has been carefully planned and is being maintained only because prac- tically all the fresh and canned cranberries are distributed by grower-owned companies. "It is foolhardy
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