. Florists' review [microform]. Floriculture. .Vr(;r!w IS, IWiil The Florists^ Review 41 yj|tAiti*A^iyjiMiiy;i'i^i^¥i^>i}L^'ity{iai'ii^'ityj|tA^^ SCHOOLING FOR FLORISTS K.^?ff?^flff^ffi7^[f?^[??^fl?fW^fl??^l?^^ THOSE of you wlio .started in tlio tlorists' business in the late sev- enties or in the eififlitics liad an iitirely different proposition from the iorist of today. It was x'ioiieer work. Nfost of our conuuereial florists of that [ay rose from the ranks of tlie j)rivate .;ardeners or the market {gardeners. Few received tlieir training in commercial ?stablishnionts, because commercial
. Florists' review [microform]. Floriculture. .Vr(;r!w IS, IWiil The Florists^ Review 41 yj|tAiti*A^iyjiMiiy;i'i^i^¥i^>i}L^'ity{iai'ii^'ityj|tA^^ SCHOOLING FOR FLORISTS K.^?ff?^flff^ffi7^[f?^[??^fl?fW^fl??^l?^^ THOSE of you wlio .started in tlio tlorists' business in the late sev- enties or in the eififlitics liad an iitirely different proposition from the iorist of today. It was x'ioiieer work. Nfost of our conuuereial florists of that [ay rose from the ranks of tlie j)rivate .;ardeners or the market {gardeners. Few received tlieir training in commercial ?stablishnionts, because commercial es- ablishments were few and of the few I largo percentage were small and oper- ited by the owner and his immediate ;aniily. There was no room for out- siders and so outsiders had little chance to learn the business. Today there is no town of any impor- tance but what has one or more florists' "stablishments. The investments of 1870 and before liave increased to over $100,000,000 and the outjmt from the t'ew thousands of dollars to over $40, 1100,000. The size of the individual place has also increased from a few small sasli houses heated l)y flues to enormous ranges of large, modern houses cover- ing from five to forty-five acres. Many here will remember the interest shown when Henry A. Dreer, Jnc, built an ad- ilifiou covering an acre of land. Such an addition todav causes no comment at all. Rapid Progress. Forty to fifty years is truly a brief period for the upbuilding and develop- iu(!nt of a great industry or profession, whichever you |)lease to call it. Yet it has been done and floricul- ture has taken its place in the ranks of big business. A business man once told me that the money invested in floriculture is more than is invested in the steel in- dustry. What has been the cause iir causes of this great de- veltjpment? The m ;i, i n '?ause, without doubt, has been a greater appreciation of flowers, followed by an increasing demand. This lias been accompanied by i
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
