The Kodak Salesman . hout beingconscious of any advertisement. The gist of the whole matter isthat people prefer the goods whosenames and merits are familiar. Abusy dealer hasnt time nor is it hisbusiness, to make known the namesand merits of all the many productshe handles. If this burden is thrownon him his labor is greatly in-creased. He cant make as manysales; he cant turn his ca])italCjuickly. The manufacturcy of iioii-adzcr-tised goods is lucky indeed to gel agood dealer to take on this big bur-den of making the product knownto the community, for it requirestime, zcork and patience. Good
The Kodak Salesman . hout beingconscious of any advertisement. The gist of the whole matter isthat people prefer the goods whosenames and merits are familiar. Abusy dealer hasnt time nor is it hisbusiness, to make known the namesand merits of all the many productshe handles. If this burden is thrownon him his labor is greatly in-creased. He cant make as manysales; he cant turn his ca])italCjuickly. The manufacturcy of iioii-adzcr-tised goods is lucky indeed to gel agood dealer to take on this big bur-den of making the product knownto the community, for it requirestime, zcork and patience. Good advertising will alwaysbring some new customers. lUitusually its greatest value is thai; itpaves the way for the dealers work,by making the consumer familiarwith the product and making himwilling to receive it without ques-tion. Advertising standardizes goodsin the public mind. It makes turn-overs instead of left-overs. Not—Anything else today?—but—Here is somethingI think ivill interest you. 11 KODAK SALESMAN. Ten -minuteswitK the Boss SA^rAr\. that mailing list youhave ju>t c()mi)iled for meought to bring us in (|uite a bit ofbusiness, provided we send out theright sort of a letter with the book-lets. I have been looking over copiesof the letters we have sent out inpast seasons, and while they havebrought us a fair amount of busi-ness. I am sure we could have donea whole lot better with letters of adifferent sort. It seems to me. Sammy, that wehave been saying too much aboutourselves ; in other words, we havebeen getting oiT on the wrong foot. \Mien we are writing to peoplewho already own Kodaks, we , tell of our very completestock, and up-to-the-minute facili-ties for developing. |)rinting andenlarging; but when we are writingto interest people in picture making,it seems to me. Sammy, that weshould begin with that story andtell about ourselves afterward. As dififerent people are inter-ested in as many different , it is impossible to write ale
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Keywords: ., bookcentury1900, bookdecade1910, bookidkodaksalesma, bookyear1917
