. Florists' review [microform]. Floriculture. » THE RETAIL NOVELTIES. The Purpose They Serve. A novelty—Honiething new. But the term has been so long used to describe articles a little out of the common that novelties may mean some old plant or flower that has not been seen for a long time, or a new way of arranging or showing some commoi^;f*pecies. These have been so long knoVn in the trade as novelties that the meaning of the term is quite understood. The shrewd business man in any line knows that in order to maintain the interest of his best patrons, something out of the ordinary must conti
. Florists' review [microform]. Floriculture. » THE RETAIL NOVELTIES. The Purpose They Serve. A novelty—Honiething new. But the term has been so long used to describe articles a little out of the common that novelties may mean some old plant or flower that has not been seen for a long time, or a new way of arranging or showing some commoi^;f*pecies. These have been so long knoVn in the trade as novelties that the meaning of the term is quite understood. The shrewd business man in any line knows that in order to maintain the interest of his best patrons, something out of the ordinary must continually be thought out and displayed. These things are not always artistic or in the best of taste, but they serve the pur- pose of transferring cash from the pockets or bank accounts of the wealthy to those of the retail florists. An in- stance of this was the craze a year or two ago for violet and other boxes made up to imitate millinery. These were a real success financially, but no one could say that they were either artistic or useful. Artistic Receptacles. This, however, cannot oe urged against some of the pretty ware and other things now handled by up-to-date retailers. Some of the designs for table decorations are so choice and good that, long after the flowers or plants used have decayed, the china or other ware in which they were displayed is cher- ished by the fortunate owners. Quite recently a lady customer . brought a fern dish of pure white china, of a lat- tice pattern, into a store and insisted on waiting while it was filled, as it had been presented to her by a friend, and she thought so much of it that it could not be entrusted to a servant or even left at the store. It is this attraction to beautiful ob- jects of art that enables a florist to lay in a stock costing sometimes thousands of dollars without any fear, for he knows that his best customers will ap- preciate his efforts in this direction. A skillful arrangement of flowers or ferns, in choice pieces
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Keywords: ., bookcontributorunive, bookleafnumber597, booksubjectfloriculture
