Marketing (September-December 1908 & January-December 1909) . siness do not know anything particular aboutit. After making this statement, we would have expected to brand the real bona-fide experts for the purpose ofsaving the advertisers of the continent from the maws of specu-lators and the like. But, he does nothing of the kind. He allowsthe business men of the continent to pick out the real experts,knowing that the chances are nine to one against them. Heknows, knows absolutely, that at least nine-tenths of our adver-tisers are unconscious gamblers and speculators, and wanders 38
Marketing (September-December 1908 & January-December 1909) . siness do not know anything particular aboutit. After making this statement, we would have expected to brand the real bona-fide experts for the purpose ofsaving the advertisers of the continent from the maws of specu-lators and the like. But, he does nothing of the kind. He allowsthe business men of the continent to pick out the real experts,knowing that the chances are nine to one against them. Heknows, knows absolutely, that at least nine-tenths of our adver-tisers are unconscious gamblers and speculators, and wanders 38 Economic Advertising Oct., 190 8 calmly through his maze without uttering one word that wouldbe beneficial to the parties in whose interests Profitable Adver-tising is published. Thats going some, as Mr. Munsey wouldsay. Towards the end of this wonderful article George absolveshimself from the charge of egotism by telling us how he grubbedout the skeletonized, incomplete, inadequate and generally un- The Gillette Safety Razor $M - ;f*m *&&*«**>. Shaves the World TourlM. Travelers. Soldier, and Sftil< THE GILLETTE SAFETY RAZOR COMPANY OF CANADA. LIMITED A Page Ad. Appearing in the Dailies — By A. McKim. Limited satisfactory theory that is coming to be regarded with favor bythe best advertisers of to-day. Thats modesty for you. This is how our friend evolved thattheory—how you may evolve it. It is a question of grubbing; of tedious search, voluminousreading and alertness to scent a clue in this direction, coupledwith a willingness to burn the midnight oil, and read a wholebook to get one principle fixed in the mind. First of all it is necessary to appreciate that a good adver-tisement, or a good piece of printing, depends for its beauty, itsstrength, its pulling power, upon the very same principles thatmake a good painting, a good bas-relief, or a good piece of any Oct., 1908 Economic Advertising 39 kind of art. The painter goes about the preparation of hiscanvass exa
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