. Florists' review [microform]. Floriculture. A View of the Rochester Flower Show. studiously kept in the liack;^rouiid. Tliere was no coiiiiiet ition for pri/cs and all schemes of the exhibitors to adver- tise thems(d\('s were rij^orously riib'd out. Tlie\ Were allowed only to put their name nn their exhibits on incoii- s|dcuoiis. uniform cards. They were also forced to liavc their exhibits harmoni/e with Ihe general scheme of decoration. .\ ci\ic atmosphere was f^iveii by the fact that K'oihester is wiibdy known as the blower ('ity, and this allowecl the <'liamber of (?ommerce to yi\e a j
. Florists' review [microform]. Floriculture. A View of the Rochester Flower Show. studiously kept in the liack;^rouiid. Tliere was no coiiiiiet ition for pri/cs and all schemes of the exhibitors to adver- tise thems(d\('s were rij^orously riib'd out. Tlie\ Were allowed only to put their name nn their exhibits on incoii- s|dcuoiis. uniform cards. They were also forced to liavc their exhibits harmoni/e with Ihe general scheme of decoration. .\ ci\ic atmosphere was f^iveii by the fact that K'oihester is wiibdy known as the blower ('ity, and this allowecl the <'liamber of (?ommerce to yi\e a j^icat deal of help. The method of handlinji the b'o( liester shiiw ililfered in tlirei' iui|)ortant |ioiiits from tli:it pursuecl. The lirst was tlu' senii-cixic (duirai'ter. The sei- ond was the character ami extent i' t}ie advert isiiii:, which was made pos sible by a show of this iharar,\ thill}; practicable was ilone to j;i\'e the show as iiiiudi of a ci\ ic atmos- phere as possible. In the carrvin;; out (d' this idea, tlie newspapers ami the 'haniiier (d (?ommerce did much. Tlie newsjiapers always referred to the slutw as the Ko(hester show, as if it were a municipal alfair. The |iark board, be- sides beiny ;i larL;e exhibitor, furnished the park band for the opening day. Tlie city also furnishester public is in the habit of jioinji' to see a j^ooil rha|is the most noticeable feature of tlu> deco- ration. Thouijii the hall is divi jiart of the exhibitors, as it was of interior decoration. Much of the advertising value of the show lay in the stimulus that it would give to the trade in general. Hung from the ceiling of each room was a false ceiling made of latti»-ework trimmed with southern smilax, two car- loads of vvhiidi were used in this ami other decorations. This, combined with the unique lighting scheme, gr(>atlv aided in giving a subdue<l effect. The ample lighting was all imlirect. The ceiling lights were reflected upward and the side lights were
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Keywords: ., bookcontributoruniver, bookleafnumber48, booksubjectfloriculture
