. Florists' review [microform]. Floriculture. 8 The Weekly Florists' Review. Februauy 22, 1012. pay promptly is an essential in buying right. Advertising, no matter bow it is done, costs money; and i% is advertise, advertise and keep on advertising to get business; and do more advertising to hold it after you get it. No man can stand still in business nowadays. Every business must either grow larger or grow smaller and the man who finds his business stationary in volume must eith- er mend his ways or get out while the getting out is good. The Mournful Subject of Gluts. Much and endless discuss


. Florists' review [microform]. Floriculture. 8 The Weekly Florists' Review. Februauy 22, 1012. pay promptly is an essential in buying right. Advertising, no matter bow it is done, costs money; and i% is advertise, advertise and keep on advertising to get business; and do more advertising to hold it after you get it. No man can stand still in business nowadays. Every business must either grow larger or grow smaller and the man who finds his business stationary in volume must eith- er mend his ways or get out while the getting out is good. The Mournful Subject of Gluts. Much and endless discussion has gone on about the mournful subject of gluts in the market and how to avoid these direful calamities. Nonsense! They al- ways have been and always will be, when dealing in perishable commodities. Why not put this old, moth-eaten sub- ject on the shelf and get out a brand- new and live one, '' How to Make Gluts Profitable"? Here is the store man's chance to even up with the grower for what the latter does to him at Christmas and other holiday times. There is not a dry-goods shop in the country that does not have a series of mark-down or bargain sales from year end to year end, and the bigger and more prosperous the shop, the bigger and more elaborate the sales. Have we not a great lesson to learn here? And how many of us have learned it? Faw men are so wealthy as not to dearly love a bargain, and no women are. The bar- gain basement is found in all our '' pala tial dry-goods ; Why not in our palatial flower shops? Tbink about it. .<»^<<^<*^<*^<^^<<^<*?».; TL'iJi^^'JiJi'^LXVLXf'LX^ I THE RETAIL l''^^^ FLORIST aaarargKTgyifTy KfsinJHjc^'Ui^-*d^'k^'ii^'k^id^-id^'id:0i ^&. $ MBS. TAFT'S BASKET. The large illustration in this issue is reproduced from a photograph made at Washington, D. C, and shows a bas- ket arranged by W. Marche & Co. It was for presentation to Mrs. Taft, and naturally everything that goes to t


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