Canadian grocer April-June 1918 . nes devoted to house-cleaning. The spring is the season whenthe carpet beater is abroad in the land,and when the housewife dons her dustcapand furbishes up the walls and is an activity that is pretty well uni-versal, and the wide awake merchant willmake the best of capital out of this fact. There is a fine business to be done inthis line of goods at all times of the yearbut at this special season the demand isat its height and should be of the most effective ways of doingthis is by systematic display. Take brooms for instance. It
Canadian grocer April-June 1918 . nes devoted to house-cleaning. The spring is the season whenthe carpet beater is abroad in the land,and when the housewife dons her dustcapand furbishes up the walls and is an activity that is pretty well uni-versal, and the wide awake merchant willmake the best of capital out of this fact. There is a fine business to be done inthis line of goods at all times of the yearbut at this special season the demand isat its height and should be of the most effective ways of doingthis is by systematic display. Take brooms for instance. It is a com-paratively easy matter to build up a finetrade in this line by judicious display. System in Selling Brooms Darrouch Brothers of Collingwood,Ont., make a sizable item out of this tradeby keeping these always to the fore in thespring and summertime. Not only havethey a large broom stand in a prominentplace in the store, but they keep a neatlyarranged display outside in front of theirstore, and Mr. Darrauch states that this. has been instrumental in making a salefor some 40 dozen brooms. J. B. Horrell and Son, Midland, Ont.,also make quite a leader out of broomsby a systematic display. Sell Dozen Brooms a Day A rack containing two dozen broomsis emptied in two days, according to theaverage established by the C. McCaus-land grocery, Paris, Ont. (in seasonableweather). Mr. McCausland believes inbringing his stock to the attention ofhis customers in the most effective man-ner and to this end he places the broomrack outside the front door of the storeduring the early spring housecleaningtime, and on through the warm summerweather. In the housecleaning seasonthe McCausland store makes a specialtyof window dressings of seasonable lines including washing powders, polishes,soaps, mops, brushes, etc. There are many other lines of goods toothat can be sold in the same simple fash-ion, by giving them their proper place inthe stores display. Merchants are toeoften inclined to keep th
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