Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association . hic construction. The magazine editorsput the work into the hands of printer-experts just as they wouldput the designing of a house in the hands of an architect, or theconstruction of a bridge into those of an engineer. The Century Company, when it came to the point of puttingits magazine into new form, employed Will Bradley to do thework. We see here illustrated side by side the results he are good. Mr. Bradleys design is somewha
Lectures in the forum in industrial journalism at the New York University, season of 1915, under the auspices of the New York Trade Press Association . hic construction. The magazine editorsput the work into the hands of printer-experts just as they wouldput the designing of a house in the hands of an architect, or theconstruction of a bridge into those of an engineer. The Century Company, when it came to the point of puttingits magazine into new form, employed Will Bradley to do thework. We see here illustrated side by side the results he are good. Mr. Bradleys design is somewhat less conven-tional than its predecessor and a little more up-to-date. If youread the Century you will agree also that its present type pagesare easier to read than were those of a year ago. 120 LECTURES IN THE FORUM This slide (No. 6) shows what Benjamin Sherbow has donefor jNIcClures. On the left is the first reading page of the num-ber, subordinating the title of the magazine, emphasizing the lead-ing article, and giving large space to a drawing illustrating it. Areadable type face in lower case of a large size gives the title of \ oAmerican. V-^^ST ?ys7^< NewYork OjuJti ^ Compcrty J5 0iy KidPiVe Printer (No. 4)—Same cover with four different motives. the article and the name of the author prominence, and the edi-torial note accompanying the heading, which has become a featureof many of the magazines, affords a decorative appearance. Here are contrasting first reading pages (No. 7). One evi-dences a willingness on the part of the publisher to sell any space IN INDUSTRIAL JOURNALISM 121 the advertiser may desire, and the other measvtres up to the beststandards of dignity, artistic appearance, etc. There are of coursedifferent ways of making up the paper that are correct. The
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectjournal, bookyear1915
