. Electric railway journal . WHY YOU SHOULDPLACE YOUR CAR ADVERTISINGON A PERMANENT BASIS Suppose you accept an Attractive Offerfor your advertising space from a Novice?,a Beginner without business connectionsin the Car Advertising Field Because of the Resent Established Valueof car advertising space, he may makean Apparently Successful Showing for aBrief period with local advertisers. Butwith what Eventual Result ? YOU LOSE in the First Race becauseof the Impaired Appearance of lour Cars. The ADVERTISER LOSES because hiscards lack that Human Appeal whichProduces Results. The NOVICE LOSES beca
. Electric railway journal . WHY YOU SHOULDPLACE YOUR CAR ADVERTISINGON A PERMANENT BASIS Suppose you accept an Attractive Offerfor your advertising space from a Novice?,a Beginner without business connectionsin the Car Advertising Field Because of the Resent Established Valueof car advertising space, he may makean Apparently Successful Showing for aBrief period with local advertisers. Butwith what Eventual Result ? YOU LOSE in the First Race becauseof the Impaired Appearance of lour Cars. The ADVERTISER LOSES because hiscards lack that Human Appeal whichProduces Results. The NOVICE LOSES because he hasNot Made Good with the Advertiser. YOU LOSE AGAIN because the Novicehas possessed neither the FundamentalKnowledge nor the Facilities essentialto a Successful Profitable AdvertisingBusiness. YOU LOSE A THIRD TIME becausethe Value of the Space has Depredatedft takes a Substantial Advertising Companyyears to build up what a Novice destroysin a few NEW YORK For Speedy CoilProduction —for the reduction of shop costs to minimum—make sure that your machines are as effi-cient as your men. ColumbiaCoil WindingMachines by their superior efficiency are in many casesmaking up for the deficiencies of the menoperating them. But consider how much bet-ter your good men could do if furnished withthese latest perfected winding machines. Co-lumbia machines not only insure swifter wind-ing but better winding too. Well send you aBulletin that tells why.
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