I would rather die standing up than live life on my knees; Stencilled quotation of Che Guevara on BT telephone kiosk, Liverpool, Merseyside, UK
about it! The company has been going since 2014 and describe their T Shirts as having a deep and meaningful message on them. 10% of their profits go to charities such as Help for Heroes and the British Legion. The moniker Sine Missione is actually a Latin phrase translating as “without mercy” and its origins relate to Roman gladiatorial combat in which there was no possibility of a reprieve for a particular person in the contest. So it does seem a bit of an odd name for a clothing company. I'm not sure of the value of this kind of guerilla advertising. There's no clue on the ads that it even is an ad and as mentioned above you've a one in three chance of even coming up with the fact that it's a clothing brand if you search fo the name.
Size: 3334px × 5000px
Location: Liverpool, Merseyside, UK
Photo credit: © KeyWorded / Alamy / Afripics
License: Licensed
Model Released: No
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