. The Kodak Salesman. he principles of gooddisplay are constantly borne inmind. When you write your owncopy you should see that yourprinter also observes these rules. First of all, however, be sure yourcopy isnt too long for the see how mnc]\ you can crowdin : see how \xii\c will tell the less text you have the betterare the chances that the ad will beread, and you can insist on gooddisplay. Ask your printer to leave a goodsized patch of white to draw atten-tion ; to use Caslon type through-out, to give unity of style. Thenyour ad will look readable andit will be read. It
. The Kodak Salesman. he principles of gooddisplay are constantly borne inmind. When you write your owncopy you should see that yourprinter also observes these rules. First of all, however, be sure yourcopy isnt too long for the see how mnc]\ you can crowdin : see how \xii\c will tell the less text you have the betterare the chances that the ad will beread, and you can insist on gooddisplay. Ask your printer to leave a goodsized patch of white to draw atten-tion ; to use Caslon type through-out, to give unity of style. Thenyour ad will look readable andit will be read. It isnt our purpose to standardizeretail advertising but we do wish tohelp every store get the most attrac-tive and effective displays stores will choose to use com-plete electros supplied by us. Otherswill write their own copy, using ourcuts only, and perhaps ask ourcriticism from time to time. In either case the purpose is thesame—to make your advertisingattractive and profitable. 14 ^/ie KODAK SALESMAN. Oualitv Goods-Nut Quantity Seven-Room Household Furniture For Sale Cheap I^uritan Pennsy/vania MotOF OH When Once Tried, You Will Have No Other The UlaniJer Oil Products Co. This news page, o-reatly reduced, sliows liow a Kodak ad with pleiitvof Avhite spaee dominates nearbv ivadinir matter. It looks readable—itAvill Ije read. 15 5r/ie KODAK SALESMAN
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