. Florists' review [microform]. Floriculture. May 24, 1917. The Florists^ Review 15 MOTHERS' DAY ECHOES I iN«vir)«vir)«vir)rivirirsvir/wrrsviri«\ir«>rt^rsviri«>rtrrw TWENTY-THREE OUT, NINE IN. Here is a florist who knows a good thing when he sees it. He is Cram- matte, florist and confectioner at Aber- deen, Wash., and he had thirty-two F. T. D. orders for Mothers' day, twenty- three out and nine in. Here is what he says about it: "Our city is only a place of 15,000 population and of course the amount of F. T. D. business coming to us would not be great, but I am interested in the m
. Florists' review [microform]. Floriculture. May 24, 1917. The Florists^ Review 15 MOTHERS' DAY ECHOES I iN«vir)«vir)«vir)rivirirsvir/wrrsviri«\ir«>rt^rsviri«>rtrrw TWENTY-THREE OUT, NINE IN. Here is a florist who knows a good thing when he sees it. He is Cram- matte, florist and confectioner at Aber- deen, Wash., and he had thirty-two F. T. D. orders for Mothers' day, twenty- three out and nine in. Here is what he says about it: "Our city is only a place of 15,000 population and of course the amount of F. T. D. business coming to us would not be great, but I am interested in the matter, as I believe it is a wonderful thing for the florists. For Mothers' day we sent out seventeen telegrams and six letters and received four tele- grams and five letters from other florists, so we can see the possibilities of the work.'' A MOTHERS' DAY WINDOW. The Penn store in Boston has been a strong advertiser for many years and has made great progress by it. Even while located in a narrow side street good windows were maintained as a means of backing up the newspaper ad- vertising on which reliance was placed. Since removal to one of the best Tre- mont street corners it has been found advisable to devote greater attention to the window displays and some notable decorations have resulted. Mothers' day has been one of the occasions that seemed both easy and difficult to decorate for—the average florist put a borrowed picture of Mother, probably Whistler's, in the window amid the flowers and let it go at that. The Penn decorator developed the idea, using figures of a mother and child. The following description is in the gushy phraseology most publicity men seem to think they must use when they write it for the public, but the trade will get the idea: "The grand display in Penn's flower shop window will be long remembered by those who happened to be on Tre- mont street and Hamilton place during the week preceding Mothers' day. Many would have forgotten that mot
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
