. Cranberries; : the national cranberry magazine. Cranberries. National's First Concern To Speed Up Sales NCA sales through regular •-•hannels are very good and there are one or two good prospects for selling a quantity of berries from the present National inventory as new products or through new chan- nels, James E. Glover, president, reports. He asserts the co-op- eratives desires to pay another advance on the 1954 pool as soon as sales and earning justify this. "This may be within a month or two, or it may take three or four months. It all depends on how sales ac'jelerate, and on the o
. Cranberries; : the national cranberry magazine. Cranberries. National's First Concern To Speed Up Sales NCA sales through regular •-•hannels are very good and there are one or two good prospects for selling a quantity of berries from the present National inventory as new products or through new chan- nels, James E. Glover, president, reports. He asserts the co-op- eratives desires to pay another advance on the 1954 pool as soon as sales and earning justify this. "This may be within a month or two, or it may take three or four months. It all depends on how sales ac'jelerate, and on the out- come of our present negotiations foi sales through two supplement- ary outlets. At any rate, our first concern now is to speed up sales and to make available to our members at the earliest possible date a fulther advance on all of the berries handled in the 1954 pool," Mr. Glover told CRANBER- RIES. Fuither concerning the 1954 crop, he says there were delivered to National some 640,000 barrels, or (iO pc'cent of the total crop. Of these NCA has already disposed of about 185,000 barrels as fresh fruit and approximately 50,000 bai- rels processed. However, on all 040,000 barrels NCA has paid an initial advance of $ and has paid the ".arrying charges on some 1)60,000 barrels which remain to be disposed of. He pointts out the significance of the facts that the 1953 and 1954 cranberry clops were the largest crops of record, each crop exceed- ing a million barrels. "These facts, alone," he says, "present the cran- berry industry with a major prob- ; From the crop National re- ceived some 690,000 barrels, all of which have been disposed of through NCA's two pools and on 529,000 barrels of the amount handled NCA earned and paid an average of $; and on the other 161,000 barrels, which were ill a st'ondaiy pool, NCA earned and paid $ a barrel. These figures are up to April 29. Our Cover Scene shows the "New Look" at
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