. Florists' review [microform]. Floriculture. electe perlti resented. ai6 W- 6»>» St of customers who make their purchases in person, with many stores, is only a small per cent of the whole. Th^ florist makes a name for himself through his goods or his advertising—presumably both—and the customers give their or- ders over the telephone, leaving the details to the good taste of the florist. It is of the utmost importance, there- fore, that an advertisement bringing no- tice of a new feature and biddiag for a ik«« oH^tele should have the tele- p)M>Ae ttttiuVer is a most noticeable posi- ti
. Florists' review [microform]. Floriculture. electe perlti resented. ai6 W- 6»>» St of customers who make their purchases in person, with many stores, is only a small per cent of the whole. Th^ florist makes a name for himself through his goods or his advertising—presumably both—and the customers give their or- ders over the telephone, leaving the details to the good taste of the florist. It is of the utmost importance, there- fore, that an advertisement bringing no- tice of a new feature and biddiag for a ik«« oH^tele should have the tele- p)M>Ae ttttiuVer is a most noticeable posi- tion. A line or two, in addition, call- ing attention to the telephone and de- livery service of the establishment will not be misplaced. Window Displays Bring Business. Although the larger part of the ad- ^vertising of such a feature as dollar boxes probably must be through the newspapers, a good deal can be accom- plished by means of attractive window displays, A few boxes made up in the most pleasing style and placed in~"the foreground of the window display wilK draw attention to the spe- cial feature. Cards bearing appropriate inscriptions will add to the effectiveness of the display. The flowers used will, of course, be those which are most plentiful at the mo- ment. Almost anything can be used, except that garden flowers, like asters, must not predominate. Boses and carnations are the sta- ples, of course. One of the special advantages of the dollar box is that it offers a means of disposing of short-stemmed flowers. The number to the box depends entirely upon the kind, quality and cost of stock available and varies from a • half-dozen to two or three dozen. If good Beauties with short to medium stems are used, the number, need- less to say, will approach the former; if short Killar- neys cut from young stock, such as are plentiful just now, make up the box, the number may be the latter. In summer the Killarneys probably form the bulk of the boxes. Sweet peas
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
