. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST DIGGING UP OLD CUSTOMERS. Every florist has on his books a con- siderable number of names representing good customers of aforetime who have dropped away. What is the cause for the disappearance of these persons from the active list, the florist seldom knows. It varies in nearly every case. But the florist who realizes what it costs, in the way of advertising and other sales effort, to get a new customer into the store, wishes to keep the old ones if he can. How can he do it? How resu
. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST DIGGING UP OLD CUSTOMERS. Every florist has on his books a con- siderable number of names representing good customers of aforetime who have dropped away. What is the cause for the disappearance of these persons from the active list, the florist seldom knows. It varies in nearly every case. But the florist who realizes what it costs, in the way of advertising and other sales effort, to get a new customer into the store, wishes to keep the old ones if he can. How can he do it? How resusci- tate a dead account? On this page is reproduced a copy of a novel form of Clody's billheads that was used to stir up old customers. Clody's Flower Shop, at 3912 North Clark street, is in a district of Chicago that is primarily residential. Most of Mr. Clody's customers are families who have lived in the same neighborhood for years, old established home-owners. So their dropping from the active list is not a sign of their having gone forever. Maybe curtailed dividends accounts for it; maybe the high cost of living. Now that the latter is dropping and the for- mer show signs of picking up, the time is good to stir up old customers. This illustration shows how Clody did it. LOVE'S THERMOMETER, For St. Valentine's day a really novel piece of advertising was used byBerter- mann Bros. Co., Indianapolis, Ind. A thermometer was represented with "Bertermann's" across the top. Ee- spect registered 2') degrees'; admiration, 50; affection, 75, and love, 100 degrees. At the top was the slogan, "Flowers, 100 degrees," while at the bottom was the description, "Flower Thermometer February ; The usual valentine adornments, simply wrought, made the message emphatic as well as novel. FOR HOTEL GUESTS. It is increasingly the custom for flo- rists to locate in a new and large hotel, in cities of moderate size as well as in the country's metropolises. Hotel e&qu
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
