. Florists' review [microform]. Floriculture. p-; -, \n^ Ir^V -^I^^' , ,.,..?. Apbil 8, 1915. The Florists^ Review 19 TOLEDO, O. The Market. The 1915 Easter week trade will be noted as the record-breaker for the ilower business. Never in the course of the last twenty years has there been a time when flowers in all grades and quantities were in such demand as this vear. Easter business began to over- whelm the florists Tuesday, March 30, and several of the larger stores worked continuously through the nights of April 2 and 3. The stock may have been the main reason for the great demand for flow
. Florists' review [microform]. Floriculture. p-; -, \n^ Ir^V -^I^^' , ,.,..?. Apbil 8, 1915. The Florists^ Review 19 TOLEDO, O. The Market. The 1915 Easter week trade will be noted as the record-breaker for the ilower business. Never in the course of the last twenty years has there been a time when flowers in all grades and quantities were in such demand as this vear. Easter business began to over- whelm the florists Tuesday, March 30, and several of the larger stores worked continuously through the nights of April 2 and 3. The stock may have been the main reason for the great demand for flowers, for it was as perfect as could be grown, in every greenhouse in the city but the fact that the florists of the city'advertised more than ever, in news- papers and with folders and by having fine displays in their windows and stores, seems to have been the principal factor in increasing the sales for Easter at least seventy-five per cent over the amount of business at Christmas time. Choice rhododendrons, azaleas and hydrangeas were the leaders in potted plants, and then, in the less expensive class, came tulips, hyacinths and daffo- dils, in all colors. Cut flowers, though the prices advanced, met with a fine sale, and wholesalers were well pleased with the demand. The weather was the finest ever had for handling Easter trade in the last fifteen years. The sun shone beauti- fully every day during the week, giv- ing the trade the buying fever, and at the same time enabling the florist to get stock in fine condition. Another factor that helped greatly to increase the volume of business and the sale of cut flowers for the week was the demand for fancy baskets of cut flow- ers, and the many corsage bouquets ordered for Easter Sunday. Due to the many deaths in the city during the week, the florists were handi- capped to some extent in preparing orders by the immense quantity of funeral work that was ordered during the last three days of the week. Lilies of the valley, violets a
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
