Self-surveys by colleges and universities . Eight weeks in real library work Wisconsin Library School. Learning to serve by serving Wisconsin Library School Proof of vital work is the best publicity Appealing and Publicity 97 see themselves but as they do their best to make otherssee them. Perhaps this is why on the whole appealingtechnique is less efficient, frankness less flagrant, anddefiniteness less frequent than the college halo wouldlead one to expect. The next generation goes to col-lege ; the present generation pays its bills; but the lastgeneration makes the bequests, gives the endow


Self-surveys by colleges and universities . Eight weeks in real library work Wisconsin Library School. Learning to serve by serving Wisconsin Library School Proof of vital work is the best publicity Appealing and Publicity 97 see themselves but as they do their best to make otherssee them. Perhaps this is why on the whole appealingtechnique is less efficient, frankness less flagrant, anddefiniteness less frequent than the college halo wouldlead one to expect. The next generation goes to col-lege ; the present generation pays its bills; but the lastgeneration makes the bequests, gives the endowments,and erects the buildings,— at least if the wording ofappeals is a true index. Conditions of survival en-courage and tempt those who write appeals for edu-cational institutions to use the general language ofmotive and message rather than the specifics of present-day relations. The present syllogism reads: * Col-leges give education. Education is salvation. Whohelps me gives salvation, democracy, and freedom. Speaking from a more extensive experience as receiver ofbegging letters, President


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Keywords: ., bookcentury1900, bookdecade1910, booksubjectuniversitiesandcolle