. American bee journal. Bee culture; Bees. Vol. LVI.—No. 3 HAMILTON, ILL., MARCH, 1916 MONTHLY, $ A YEAR A National Publicity Campaign for Honey Suggestions of an Advertising Specialist—By R. C. Gano •INHERE has been much talk about I national publicity for honey," * said M. G. Dadant of the Ameri- can Bee Journal in a letter to an adver- tising firm, "and if we can place facts before our readers that will enable them to unite on a feasible plan we will be glad ; That letter landed on the desk of an advertising man whose job it is to buy advertising space in various p
. American bee journal. Bee culture; Bees. Vol. LVI.—No. 3 HAMILTON, ILL., MARCH, 1916 MONTHLY, $ A YEAR A National Publicity Campaign for Honey Suggestions of an Advertising Specialist—By R. C. Gano •INHERE has been much talk about I national publicity for honey," * said M. G. Dadant of the Ameri- can Bee Journal in a letter to an adver- tising firm, "and if we can place facts before our readers that will enable them to unite on a feasible plan we will be glad ; That letter landed on the desk of an advertising man whose job it is to buy advertising space in various publica- tions for the clients of the firm. He must have happened to remember that another fellow in the company had written some articles for farm papers about the Sunkist and Sun-Maid cam- paigns, so he marked the letter to me. Knowing what remarkable benefits the orange growers have secured through organization and cooperative advertising, I was mighty interested to hear that the beekeepers have the same bee in their bonnets. I know little about the honey industry except what Mr. Dadant's letters tell me, but they tell me enough so that I see plainly the beekeepers can profit from hearing the inside facts about what the California orange and raisin growers are doing. For instance, Mr. Dadant informs me that beekeepers are widely scattered and have no general organization, but only a few local organizations. The California orange growers present the opposite situation. They have what has been called by good authority the finest cooperative marketing organiza- tion in the world. It has not only the local associations, but these are grouped under district exchanges, and the dis- trict exchanges are members of the central exchange the official title of which is the California Fruit Growers' Exchange. This exchange thus han- dles the citrus crops of over 8000 grow- ers, which means that it markets an- nually nearly two-thirds of California's entire citrus crop. It has so sys
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Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
