. Hardware merchandising March-June 1917. Front view of a Canadian hardware store. One of the two stores conducted by the Mills Hardware Co., at Hamilton, Ont. May 12, 1917 HARDWARE AND METAL—Export Section. View of a Canadian hardware store window trimmed for the Christmas trade. Di play by the Sommerville Hardware Co., | Edmonton, Alta. I ter displays are used effectively by Can-adian merchants, but it is recognized thatimpressions conveyed by such displaysare only of value where the prospectivecustomer is in view of the store or al-ready in the store. At various periods ofthe year these win
. Hardware merchandising March-June 1917. Front view of a Canadian hardware store. One of the two stores conducted by the Mills Hardware Co., at Hamilton, Ont. May 12, 1917 HARDWARE AND METAL—Export Section. View of a Canadian hardware store window trimmed for the Christmas trade. Di play by the Sommerville Hardware Co., | Edmonton, Alta. I ter displays are used effectively by Can-adian merchants, but it is recognized thatimpressions conveyed by such displaysare only of value where the prospectivecustomer is in view of the store or al-ready in the store. At various periods ofthe year these window and counter dis-plays consist of seasonable lines, such asan arrangement of gardening tools forthe spring amateur enthusiast, or a dis-play of paints, varnishes and other wall finishes for those interested in the annualspring cleaning operations. At Christ-mas time special gift lines are featured,consisting of such lines as cutlery, elec-tric novelty appliances or electric read-ing lamps. In addition to the use of window andindoor display, as outlined, a considerableexpenditure of money on newspaper ad-vertising has been found to be advertising generally consists of display space c
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