. Florists' review [microform]. Floriculture. h:\ ^^f -THE- ^>^ BEHIND THE SCENES IN THE FLOWER SHOP Much attention is given to artistic and attractive salesrooms in Jloivcr stores. Corresponding consideration sJioidd be given to the arrangement and equipment of the \vorking quarters, which, though hidde)t from cus- tomers' eyes, arc as important to a successful store as the visibh -^OKK tlian any other sort (if retail store, tlie flower sli()]i — or more precisely, that part of it where sales ;ire luade-is like a staj^c ready for a theatrical per- forinauce. Tiie s e t t i ii >
. Florists' review [microform]. Floriculture. h:\ ^^f -THE- ^>^ BEHIND THE SCENES IN THE FLOWER SHOP Much attention is given to artistic and attractive salesrooms in Jloivcr stores. Corresponding consideration sJioidd be given to the arrangement and equipment of the \vorking quarters, which, though hidde)t from cus- tomers' eyes, arc as important to a successful store as the visibh -^OKK tlian any other sort (if retail store, tlie flower sli()]i — or more precisely, that part of it where sales ;ire luade-is like a staj^c ready for a theatrical per- forinauce. Tiie s e t t i ii >^ iimst 1)0 attractive anil artistic, to enhance the appeal of those for whicii t i~ :i Imckfiround—actors or flowers. flii- i- no inert' figure of speech; the iMisi ^iici-i'ssful florists ha\'e takiMi {j;reat :iihl incurreil much ex])ense to luvi- that are really beautiful to uvtoimrs ? eyes. ill thi' tlower store, as in a theater, iHi. iIm'I-c is a ])lace where the work V (|(iric OIL wliich the effect of what is n tidiil ile]ieii(ls. The im]iortanc(> of his part, cither of the theater or of tlio liiwir store, is not to he minimized. It ?'(|uiris as )iiucli attention, tliouf^h it s inisicM liy patrons, as the more ?lidwy ]iait. Fii the theater this unseen nitidii is termed ''behind the ;' In tciniier davs ''behind the scenes"' was a dark, dusty place, filled with roj)es and jnilleys, drojis .and scenery and " ]iro])erties" of all kinds. The advent of modern ideas ;iud appliances, as well as sanitation, chant;ed it to a place no lonj^cr uncomfortable ami f,doomy. Likewise a change has been going on in the similar region in the flower slioji. The close, crowiled, untidy room at the rear no longer can serve as oflice, work- room ancl supjdy room for the store with a beautiful salesroom. As progress has been made in one section of the store, it has likewise gone on in the other. Unfortunately, it has gone more slowly '' behind the
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
