. Cranberries; : the national cranberry magazine. Cranberries. Pryde, Grayland; Oregon; James Olson, Bandon. These were all re-elections with the exception of Mr. Adams from Massachusetts who succeeds Wal- cott R. Ames and Mr. Bark, of Wis- consin who succeeds Bert J. Leasure. In his report as president, Mr. OUson referred back to the "hlack Monday" of 1959 with the Flemming statement and said that sometimes out of calamities good things come. He said that out of this had come the $10,000,000 indemnity; the pub- licity of the USDA, worth "millions in advertising value;" the
. Cranberries; : the national cranberry magazine. Cranberries. Pryde, Grayland; Oregon; James Olson, Bandon. These were all re-elections with the exception of Mr. Adams from Massachusetts who succeeds Wal- cott R. Ames and Mr. Bark, of Wis- consin who succeeds Bert J. Leasure. In his report as president, Mr. OUson referred back to the "hlack Monday" of 1959 with the Flemming statement and said that sometimes out of calamities good things come. He said that out of this had come the $10,000,000 indemnity; the pub- licity of the USDA, worth "millions in advertising value;" the 100,000 to'bls. school lunch program, which may have induced the younger gen- eration to eating cranberries, the investigation of the foreign market through the Cranberry Institute. He said that if his figures were cor- rect the amount of poultry shipped to Western Europe is in the vicinity of 250,000,000 pounds annually, and "if we could send to the same market one pound of cranberries for every 25 pounds of this poultry this would mean an cutlet for 100,000 barrels of cranberries ; To me this seems a realistic and attainable ; A fifth development, he said, was the securing of the marketing order. In regard to school lunch, he said it was hoped this might be ob- tained again this year. "The total-effect of this order would be to build a larger consumer franchise year by year and gradually increase the dollar return per bar- rel to the ; He said that until such time as the industry is .able to bring demand up to produc- tion the order can serve as a bridge to reach that point. Concluding, he said, "I feel sure that we should show a gradual increase in sales and higher returns to our growers from ihere on," Ambrose E. Stevens, general man- lager and executive vice president, 'Who was ill last year said he had re- covered fully, and was very glad to nbe back at work again. He spoke •of Ocean Spray finances and said in 1
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