. Florists' review [microform]. Floriculture. 38 The Florists' Review Apbil 2, 1914. but the preceding days are lighter and lighter, until the average store's rec- ord shows the Monday preceding Eas- ter as not giving even an average day's business. A study now of the year-old sales records, including orders and tickets, will afford many a hint as to how the sales in the early, quiet days in the week can be increased. HANQING BASKETS. In this issue of The Eeview there are two novel Easter baskets. The one on page 37 is simply a willow hanging bas- ket stained dark green, with its tin liner pla
. Florists' review [microform]. Floriculture. 38 The Florists' Review Apbil 2, 1914. but the preceding days are lighter and lighter, until the average store's rec- ord shows the Monday preceding Eas- ter as not giving even an average day's business. A study now of the year-old sales records, including orders and tickets, will afford many a hint as to how the sales in the early, quiet days in the week can be increased. HANQING BASKETS. In this issue of The Eeview there are two novel Easter baskets. The one on page 37 is simply a willow hanging bas- ket stained dark green, with its tin liner planted with lilies, cyclamens aod ivy. The man who made up one of these last Easter as a sample found it was a good seller. The other is a wall pocket, useful only as a decoration, but salable for the reason that the florist's customers frequently have blank wall spaces where such a novelty fits in as well as it does on the wall of a flower Btore. Southern jonquils were used for filling the pan of the wall pocket shown on page 50, with light blue ribbon. EASTEB DELIVERY. It is to be hoped that the late date of Easter this year, while not generally considered as in the interest of the trade, will prove of advantage in the matter of deliveries; there should be little danger of frost and the laborious and expensive wrapping of plants will be saved. But it does not pay to take too many chances. The extra wagons should have tight bodies, so that a cold snap will not work serious harm. Other- wise, much heavier wrapping will be necessary. The extra delivery facilities de- manded at a holiday deserve as careful "Consideration as any of the problems iconnected with doing a month's busi- ness in three days. The average florist has as many deliveries to make Satur- day afternoon and Easter morning as are made in all the rest of the month and unless the delivery system is care- fully planned the work is likely to be- come what is technically described as "all balled ; The
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
