Dior, the entrance


Dior s Omotesando building designed by Kazuyo Sejima is an outgrowth of that competitive spirit in a city where recession be damned brand names still rule the retail roost The building itself is gift wrapped in a translucent skin that allows the building underneath to show through The effect is achieved by using clear glass on the outside and a second displaced layer of translucent acrylic on the inside Further designs can be added to the building s skin like butterflies logos or whatever is needed to adapt the building to a sale or a change in season It s the architectural equivalent of a child s temporary tattoo The dressing rooms do not have mirrors Instead video cameras take pictures of the customer every few seconds and project them on video screens


Size: 5315px × 3543px
Location: Omotesando, Tokyo, Japan
Photo credit: © Paolo Patrizi / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: aoyama, architecture, clothes, consumerism, department, design, display, exteriors, fashion, fashonable, goods, interiors, japan, luxurious, luxury, shoes, shop, shopping, shops, store, tokyo, trend, trends, trendsetters, window